Conceived in 2003 and launched in 2007 Real Real Genuine is a premium denim label which was sold in some of the best boutiques around the world up until the end of 2009. It’s short appearance on the international denim stage earned plaudits and love and led to its founder being seconded off to work on other projects for a number of years.
Now is the time for a re-launch. Inspired by the fact that sometimes you can be too far ahead of the curve it’s time to move in a new direction. We did brogue boots before anyone, we did individually numbered selvage jeans, we did designer and brand collaborations well before the rush. Now we are headed somewhere new. Keep checking back for news.