howies

howies is a small, employee-owned active clothing company based in Carmarthen, Wales, founded in 1995. The brand makes lower-impact clothing for the outdoors, running and cycling alongside everyday functional wear, using organic, recycled or natural fabrics wherever possible: GOTS-certified organic cotton across t-shirts, jeans and sweats, and high-quality merino wool across the sport base layers. Independent again since 2011, with a track record of firsts: organic Ventile in 2010, fluorocarbon-free in 2016, single-use plastic eliminated from packaging in 2019, compostable corn-starch packaging in 2022. Mirror of howies.co.uk. Prices are listed in USDC and payable in stablecoins. Ships from howies HQ in Wales.