Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Radiant - Frame + 1.6 Prescription Lenses

J.HYDE, $380. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 185 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

185 brands, 1,112 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

487 agent-ready

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready
Featured

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready
§ 02, pricing

List once. Sell everywhere agents look.

For brands and merchantsPricing FAQ →
Free
$0
To get familiar
Up to 10 items
  • Test the system end to end
  • Deep agentic discovery
  • Full a-commerce checkout
  • Personal configuration
Start free
Pro
$138/ month
For larger catalogues
Up to 3,888 items
  • Everything in Growth
  • Enhanced dashboard
  • Priority onboarding
Choose Pro
Enterprise
Let’s talk
Fully customised
Unlimited items
  • Everything in Pro
  • White label concepts
  • Bespoke service and support
Contact us
§ 03, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $380.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Radiant - Frame + 1.6 Prescription Lenses
J.HYDE, available
$380J.HYDE
Agent-ready, condition verifiedOffer held 24h
§ 04, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Radiant - Frame + 1.6 Prescription Lenses

Radiant - Frame + 1.6 Prescription Lenses

J.HYDE

$380Available
Agent sheet → Radiant is a glossy black acetate frame with a softly squared keyhole-bridge si…
Golf Hat - Blackout

Golf Hat - Blackout

Pitchers Only

$38Available
Agent sheet → Fully blacked-out 6-panel rope-brim cap from the Pitchers Only golf line: poly/…
Loonettes Oblong | Brown Tortoise

Loonettes Oblong | Brown Tortoise

Loonettes

$137Available
Agent sheet → Loonettes Oblong is a chunky rectangular acetate frame in deep brown tortoise,…
Gitman Vintage Cotton Seersucker Simple Jacket: Navy

Gitman Vintage Cotton Seersucker Simple Jacket: Navy

Trunk Clothiers

$791Available
Agent sheet → The Gitman Vintage Simple Jacket is hand-cut and hand-sewn in the USA from a co…
2025 TOUR DRIVERS JACKET

2025 TOUR DRIVERS JACKET

Gumball 3000

$162Available
Agent sheet → Gumball 3000 2025 Tour Drivers Jacket 100% Cotton Metal zip Embroidered logos E…
PARKER embroided sports shorts

PARKER embroided sports shorts

Soulland

$187Available
Agent sheet → Soulland's PARKER is a regular-cut nylon sport / swim short in deep navy, light…
SKIRT | CAMO

SKIRT | CAMO

FULLYPAID CLOTHING

$47Available
Agent sheet → Short woodland-camo denim mini skirt cut from heavyweight cotton twill in class…
The Blackout Pasta Plate

The Blackout Pasta Plate

Wool+Clay

$108Available
Agent sheet → A shallow, wide-rimmed plate in near-black clay with a soft matte-to-satin fini…
§ 05, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 07, real real genuine, in numbers

Quietly accountable.

185
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
18,093
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.