Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

Meet your concierge →Browse the store

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

M/S Brief – Terracotta/Cuoio

Mismo, $3287. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 184 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

184 brands, 1,107 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

487 agent-ready

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready
Featured

Standard & Strange

Own fewer, better things.

130 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

77 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Brief your concierge →How it thinks
Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $3287.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
M/S Brief – Terracotta/Cuoio
Mismo, available
$3287Mismo
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
M/S Brief – Terracotta/Cuoio

M/S Brief – Terracotta/Cuoio

Mismo

$3287Available
Agent sheet → Mismo M/S Brief in Terracotta / Cuoio — the Copenhagen brand's flagship documen…
cargo short. stone

cargo short. stone

Unit 9

$189Available
Agent sheet → Stone colourway of UNIT9's relaxed six-pocket cargo short, cut from a cotton wi…
Refugio Podium 32"

Refugio Podium 32"

Stinner Frameworks

$2999Available
Agent sheet → Stinner Frameworks Refugio Podium 32" — a straight-gauge titanium gravel/all-ro…
Levitate Bucket Forever Blue

Levitate Bucket Forever Blue

Deus Ex Machina USA

$30Available
Agent sheet → Deus Ex Machina's Levitate Bucket hat in Forever Blue
Jin Trousers Cloud Dancer

Jin Trousers Cloud Dancer

HGBB STUDIO

$95Available
Agent sheet → The Jin Trousers in Cloud Dancer are a loose, pleated trouser made from a cotto…
OG CREWNECK

OG CREWNECK

Gumball 3000

$115Available
Agent sheet → The 'OG' crewneck
Harry Half Finger Gloves, Black

Harry Half Finger Gloves, Black

Philleywood

$80Available
Agent sheet → Our Harry half-finger gloves merge heritage cycling aesthetics with high-perfor…
Cotton Knit Jacket-Cardigan in Black

Cotton Knit Jacket-Cardigan in Black

Plus Zero Concept Store

$641Available
Agent sheet → A shirt-jacket knitted in fine cotton and finished with a cold or acid wash tha…
§ 04, co-creators

Co-creation, quietly.

All open briefs (2) →
Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

All connect guides →

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

184
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
16,477
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.