Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Snow Peak x Merrell SpeedArc Matis GORE-TEX®

Snow Peak, $238. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 185 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

185 brands, 1,112 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

487 agent-ready

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready
Featured

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $238.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Snow Peak x Merrell SpeedArc Matis GORE-TEX®
Snow Peak, available
$238Snow Peak
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Snow Peak x Merrell SpeedArc Matis GORE-TEX®

Snow Peak x Merrell SpeedArc Matis GORE-TEX®

Snow Peak

$238Available
Agent sheet → Snow Peak x Merrell SpeedArc Matis GORE-TEX — limited edition fast-hiking sneak…
Papa Nui - Original Ship's Cap - Olive

Papa Nui - Original Ship's Cap - Olive

Iron Heart

$110Available
Agent sheet → This is the Original Ship's Cap in its plainest, most foundational colourway: a…
TENNIS CLUB - Intermediate (Session 2) - Saturday June 13

TENNIS CLUB - Intermediate (Session 2) - Saturday June 13

Year of Ours

$45Available
Agent sheet → A ticket to the Year of Ours and richsport Tennis Club, Saturday June 13
Short Sleeve Bias Top

Short Sleeve Bias Top

RIISE

$146Available
Agent sheet → A short-sleeve top in off-white satin with a soft sheen and a fluid, lightly dr…
La Donna

La Donna

Sophie Lou Jacobsen

$850Available
Agent sheet → A tall cylindrical canister in deep oxblood red glass, capped with a glossy red…
Newsboy Cap - Orange

Newsboy Cap - Orange

FRIED RICE SHOP

$95Available
Agent sheet → FRIED RICE newsboy cap in a slubby rust-orange cotton twill, the streaky textur…
Passage Cargo Vest - Beluga

Passage Cargo Vest - Beluga

Hunting Lodge

$210Available
Agent sheet → Portal's Passage Cargo Vest is a 10L running vest built for moving fast over lo…
GAMPI MATSUYOI WIDE TAPER LEG 待宵

GAMPI MATSUYOI WIDE TAPER LEG 待宵

WASHI

$1003Available
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

185
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
18,093
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.