Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

Meet your concierge →Browse the store

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Full Metal Jacket. Silver edition

Vollebak, $2018. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 26 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

26 brands, 227 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

85 items in rotationAgent-ready

Clooudie

Functional supplement gums - Ready for agents!

14 items

PassportADV

Footwear and apparel from Addis to LA.

11 items
Featured

Frey Tailored

Savile Row techniques, made for her.

10 items

Adapt

Alphanumeric x Adapt :: BACK TO SCHOOL.

5 items

Gumball 3000

Rally. Racing. Rock and roll. Since 1999.

5 items

LES BASICS

Hi-vis refined. Reworked by hand in north London.

5 items

The Merchant Fox

Fox Brothers cloth since 1772, finished into ties, knitwear and homewares.

5 items

BOBBYJOSEPH

Uniquely designed, out of Los Angeles.

5 items
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Brief your concierge →How it thinks
Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $2018.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Full Metal Jacket. Silver edition
Vollebak, available
$2018Vollebak
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →

Full Metal Jacket. Silver edition

Vollebak

$2018Available
Agent sheet → Hailed by WIRED as “the virus-killing coat of the future,” and winner of TIME B…

Goodhood Worldwide Sterling Silver Round Signet Ring

Goodhood

$155Available
Agent sheet → Timeless and quietly bold, these signet rings are crafted in sterling silver an…

Brunner - Emerald Green

Eye Club

$297Available
Agent sheet → Designed to make an impact, the Brunner is a bold, oversized frame that exudes…

Womens Red RAF Ceremonial Mess Dress Jacket

Stuart Trevor

$605Available
Agent sheet → Super rare, one off, women's cropped RAF Mess Dress tunic, worn for special cer…

SSS EQUIPES Kimono

Shoyoroll

$270Available
Agent sheet → SSS EQUIPES // A uniform built with intent

Thank You Dave White T-Shirt

De La Soul

$35Available
Agent sheet → White T-Shirt with "Thank You Dave" in '3 Feet and Rising' font on front and De…

HISHI SOURAI TAPERED LEG 爽籟

WASHI

$1003Available
Agent sheet → Product Information Sourai, in Japanese, describes the feeling of the breezing…

BORO SPRING 1ST JKT - IDG

Standard & Strange

$2695Available
Agent sheet → Kapital's Kountry line is where their masterpieces hang out
§ 04, co-creators

Co-creation, quietly.

All open briefs (2) →
Open brief, 01Closes 25 Apr

RRG
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

All connect guides →

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

26
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
227
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.