Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Matcha & Macadamia Protein Cookies, 12-Pack, GF

Jenny's, $22. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 185 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

185 brands, 1,112 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready
Featured

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

77 agent-ready

New Era

Caps from the Styled By collection.

8 agent-ready
§ 02, pricing

List once. Sell everywhere agents look.

For brands and merchantsPricing FAQ →
Free
$0
To get familiar
Up to 10 items
  • Test the system end to end
  • Deep agentic discovery
  • Full a-commerce checkout
  • Personal configuration
Start free
Pro
$138/ month
For larger catalogues
Up to 3,888 items
  • Everything in Growth
  • Enhanced dashboard
  • Priority onboarding
Choose Pro
Enterprise
Let’s talk
Fully customised
Unlimited items
  • Everything in Pro
  • White label concepts
  • Bespoke service and support
Contact us
§ 03, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $22.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Matcha & Macadamia Protein Cookies, 12-Pack, GF
Jenny's, available
$22Jenny's
Agent-ready, condition verifiedOffer held 24h
§ 04, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Matcha & Macadamia Protein Cookies, 12-Pack, GF

Matcha & Macadamia Protein Cookies, 12-Pack, GF

Jenny's

$22Available
Agent sheet → Twelve individually wrapped Matcha and Macadamia protein cookies, balancing gen…
Snow Peak x Merrell SpeedArc Matis GORE-TEX®

Snow Peak x Merrell SpeedArc Matis GORE-TEX®

Snow Peak

$238Available
Agent sheet → Snow Peak x Merrell SpeedArc Matis GORE-TEX — limited edition fast-hiking sneak…
Drop Out Trouser Taupe

Drop Out Trouser Taupe

Couverture & The Garbstore

$286Available
Agent sheet → The Drop Out Trouser from YMC is cut in a very wide, near-balloon leg from a bl…
Brady trousers in cotton

Brady trousers in cotton

10corsocomo

$150Available
Agent sheet → Carhartt WIP's Brady trouser in a warm tan cotton twill, cut with a notably wid…
Amora Jacket - Single-breasted suit jacket in pale blue

Amora Jacket - Single-breasted suit jacket in pale blue

Frey Tailored

$422Available
Agent sheet → Amora in pale blue is the slightly-fitted single-breasted suit jacket in pure p…
HALO DRESS

HALO DRESS

CARAVANA

$417Available
Agent sheet → The To The Sun White Dress is a short tunic dress in white cotton with wide, fu…
GOLDDIGGER LOAFER

GOLDDIGGER LOAFER

Mr Freedom

$815Available
Agent sheet → GOLDDIGGER LOAFER from Mr Freedom, the original King's Road label, built in col…
Seya 'Isaac Reina Canvas Hobo' (Black Leather)

Seya 'Isaac Reina Canvas Hobo' (Black Leather)

C'H'C'M'

$1195Available
Agent sheet → This bag is a collaboration between Seya, the New York store, and Isaac Reina,…
§ 05, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 07, real real genuine, in numbers

Quietly accountable.

185
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
18,093
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.