Now admitting founding brands●Your Concierge, get agent-ready●A fashion and lifestyle a-commerce platform●This is the agentic web●Now admitting founding brands●Your Concierge, get agent-ready●A fashion and lifestyle a-commerce platform●This is the agentic web●
Real Real Genuine
For brands and retailers

Your brand, ready for the age of agents.

Real Real Genuine runs on VIA, the agentic commerce network where AI shopping agents discover, trust and buy. One connection makes your whole catalogue agent-ready and puts it in front of every agent on the network. Every customer you bring stays bound to you.

The personal shopper, free for anyone to download
01

Agent-ready, done for you

We make your whole catalogue readable, priced and buyable by any shopping agent. You hand us what you have, we do the rest. No integration project, no dev sprint on your side.

02

The Network Pass

Up to 250 passes for your best customers. Each is a wallet pass on their phone with a personal shopper, a wallet and a trusted ID. Wherever they shop on VIA, and with whoever, you earn.

03

Rooms

Private, invite-only spaces where you sell direct. Limited editions, member prices, raffles, auctions, giveaways. Your customer buys inside the room, with no handoff and no drop-off.

04

Taste Cards

Every brand, retailer and shopper on the network has one. Yours introduces you to the right new customers as they join, matched by taste, not by ad spend.

05

Your concierge and dashboard

One command centre for your passes, rooms and Taste Card, plus the network trends on what people are searching for, what they buy, and who is joining. None of it for sale, all of it to make the right connections.

Pricing

Extremely well priced.

A working system, built and run for you, and priced to match. Grow your active customer base and expand a network that works for you.

See the plans →
Vol. I, agent readiness

Can AI agents
buy from you?

Paste your website. In under a minute, see whether AI shopping agents can find, read and buy from your store today. Free, no sign-up.

For Shoppers

Briefed with your style and taste, continuously watching and listening. Finds and recommends. Negotiates and buys.

For Brands and Retailers

An attentive audience. Agent-ready listings by default. Get real customers with real intent for your products. Pay on results instead of feeding the algorithms.

Surfaced by your personal shopper
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Stanford Jacket // Rose

Marshall Artist, US$172.78. Shortlisted against a quiet, considered brief.

The Personal Shopper
Listening, 211 brands
“You know my taste. Show me something fresh.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

211 brands, 22,060 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

300 agent-ready

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready
Featured

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

22 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready

LustrLabs

Collaborative fine jewelry designed in Paris. Handcrafted 18k gold pieces with natural diamonds and star sapphires. Besp

15 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

Clooudie

Admitted brand

12 agent-ready

Monocle

A briefing on global affairs, business, culture and design.

10 agent-ready

Rose Anvil

A third-generation leather artisan bringing a touch of modern to old-world styles, tools and techniques - blending the b

137 agent-ready
§ 02, pricing

List once. Sell everywhere agents look.

For brands and merchantsPricing FAQ →
Free
$0
To get familiar
Up to 10 items
  • Test the system end to end
  • Deep agentic discovery
  • Full a-commerce checkout
  • Personal configuration
Start free
Pro
$138/ month
For larger catalogues
Up to 3,888 items
  • Everything in Growth
  • Enhanced dashboard
  • Priority onboarding
  • VIA Pass membership, larger allocation and network reach
Choose Pro
Enterprise
Let’s talk
Fully customised
Unlimited items
  • Everything in Pro
  • White label concepts
  • Bespoke service and support
Contact us
§ 03, your personal shopper

It does the looking,
so you can do the choosing.

Brief it once. Your personal shopper reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your personal shopper always does.

Take your personal shopper with you
Your personal shopper
Session, 18 min
Something considered for the weekend. Nothing flashy. Around US$172.78.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Stanford Jacket // Rose
Marshall Artist, available
US$172.78Marshall Artist
Agent-ready, condition verifiedOffer held 24h
§ 04, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Stanford Jacket // Rose

Stanford Jacket // Rose

Marshall Artist

US$172.78Available
Agent sheet → The Stanford Jacket in Rose is a high-shine crinkled nylon Harrington with funn…
Tentacles Tee - Slate

Tentacles Tee - Slate

Salty Crew

US$29.95Available
Agent sheet → A short-sleeve cotton tee in Slate, a muted blue-grey
sitre x soulland t-shirt | eat my lips

sitre x soulland t-shirt | eat my lips

sitre

US$86.22Available
Agent sheet → A genderless one size t-shirt designed by Copenhagen label Soulland for the sit…
Paden in Horny Blue

Paden in Horny Blue

J.HYDE

US$207.29Available
Agent sheet → The Paden in Horny Blue, a soft rounded-hex spectacle frame in a streaked blue…
Quart De Soleil Hoops Gold

Quart De Soleil Hoops Gold

Opia

US$382Available
Agent sheet → These chunky sculptural pieces from Dévé sit as solid, pebble-shaped forms with…
Black BAYC Pullover Hoodie

Black BAYC Pullover Hoodie

Bored Ape Yacht Club

US$99Available
Agent sheet → A washed-black premium pullover hoodie in a 12.5oz, 75% cotton / 25% polyester…
Griffin - Black Suede

Griffin - Black Suede

Lakai

US$50Available
Agent sheet → Lakai Griffin, Black Suede
Mòr Torin | Midnight Havana Sun

Mòr Torin | Midnight Havana Sun

Banton Frameworks

US$722Available
Agent sheet → The Mòr Torin in Midnight Havana is a bold extra-large square sunglass cut from…
§ 05, co-creators

Co-creation, quietly.

Becoming a co-creatorOpen

Apply as a creator.

Approved co-creators get first look at every open brief. Your work can become a limited edition, on-chain, with revenue shared automatically.

Apply to co-create →Rolling admissions
Launching a briefFor brands

For brands, a creative channel.

Admitted brands can run creator briefs directly. Approved work becomes a limited edition tied to the brand, with revenue split automatically.

§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 07, real real genuine, in numbers

Accessible and Curated.

211
Admitted brands
Heritage labels, independent retailers and brands. Vetted and selected.
22,060
Products listed
New collections, archive pieces, exclusives and limited editions. Refreshed daily across every admitted brand.
00
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.