Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

MUI cup & saucer 300ml/ 10oz

KINTO USA, Inc, $35. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 57 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

57 brands, 446 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

487 agent-ready

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready
Featured

Standard & Strange

Own fewer, better things.

19 agent-ready

Nous Research

Nous Research on Real Real Genuine.

16 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

14 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

New Era

Caps from the Styled By collection.

8 agent-ready

Pudgy Penguins

The Official Store of Pudgy Penguins.

32 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $35.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
MUI cup & saucer 300ml/ 10oz
KINTO USA, Inc, available
$35KINTO USA, Inc
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →

MUI cup & saucer 300ml/ 10oz

KINTO USA, Inc

$35Available
Agent sheet → Kinto MUI Cup & Saucer 300ml / 10oz — the larger cup-and-saucer size in Kinto's…

City Pack Pro 2 X-Pac 20L

Aer

$229Available
Agent sheet → Aer City Pack Pro 2 X-Pac (20L) — the X-Pac fabric variant of the City Pack Pro…

M/S Drop Bag – Deep Sea Blue/Cuoio

Mismo

$2348Available
Agent sheet → Mismo M/S Drop Bag in Deep Sea Blue / Cuoio — a small cross-body bag designed f…

DEVAUX

Jacques Marie Mage

$960Available
Agent sheet → Jacques Marie Mage DEVAUX — "You are the captain of your own creation," as the…

Norham Hoodie - Cobalt

The Frankie Shop

$165Available
Agent sheet → The Frankie Shop Norham Hoodie in Cobalt — relaxed-fit pullover hoody in midwei…

Sorin Jersey in Black

Studio Nicholson

$250Available
Agent sheet → Studio Nicholson Sorin Jersey in Black — a modern short-sleeved take on the cla…

Chemise gali

Officine Générale

$276Available
Agent sheet → Officine Générale Gali Shirt in organic cotton stripe (dreamblue / navy / white…

Red Stripe Cotton Fatigue Shorts

Drakes

$264Available
Agent sheet → Drake's Red Stripe Cotton Fatigue Shorts — a vintage-military-inspired short cu…
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

57
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
5,931
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.