Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Ede Trousers - Tapered trousers in black

Frey Tailored, $190. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 184 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

184 brands, 1,107 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready
Featured

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

77 agent-ready

New Era

Caps from the Styled By collection.

8 agent-ready

Pudgy Penguins

The Official Store of Pudgy Penguins.

32 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $190.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Ede Trousers - Tapered trousers in black
Frey Tailored, available
$190Frey Tailored
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Ede Trousers - Tapered trousers in  black

Ede Trousers - Tapered trousers in black

Frey Tailored

$190Available
Agent sheet → Ede is a high-waisted tapered trouser in a linen/wool/silk blend — the basketwe…
slim fit denim jeans with selvedge. raw unwashed

slim fit denim jeans with selvedge. raw unwashed

Unit 9

$259Available
Agent sheet → The raw, unwashed cousin to UNIT9's slim DK jean: same 15.5 oz rigid small-batc…
Chemise gali

Chemise gali

Officine Générale

$276Available
Agent sheet → Officine Générale Gali Shirt in organic cotton stripe (dreamblue / navy / white…
Winston

Winston

FINLAY

$221Available
Agent sheet → Winston rectangular sunglass in glossy black Italian Mazzucchelli acetate, fitt…
Personal Growth Reversible Jacket - Khaki

Personal Growth Reversible Jacket - Khaki

HoMie

$158Available
Agent sheet → A reversible coach jacket in olive khaki cotton twill with a corduroy collar in…
Emmeline OCBD Popover Shirt Striped Mint

Emmeline OCBD Popover Shirt Striped Mint

Bryceland's

$323Available
Agent sheet → Bengal-stripe popover oxford in mint green on white cotton poplin
Madison Ripstop Jacket - Dark Beech (garment dyed)

Madison Ripstop Jacket - Dark Beech (garment dyed)

Hunting Lodge

$254Available
Agent sheet → Carhartt WIP's Madison Ripstop Jacket is cut from a midweight 100% cotton ripst…
Ashland Johnny The Fox - Color #8 Shell Cordovan

Ashland Johnny The Fox - Color #8 Shell Cordovan

Grant Stone

$395Available
Agent sheet → Ashland Leather x Grant Stone Johnny The Fox bifold in Horween Color #8 Shell C…
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

184
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
16,477
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.