Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

slim fit denim jeans with selvedge. dark destroyed wash

Unit 9, $259. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 188 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

188 brands, 1,129 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready
Featured

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

77 agent-ready

New Era

Caps from the Styled By collection.

8 agent-ready
§ 02, pricing

List once. Sell everywhere agents look.

For brands and merchantsPricing FAQ →
Free
$0
To get familiar
Up to 10 items
  • Test the system end to end
  • Deep agentic discovery
  • Full a-commerce checkout
  • Personal configuration
Start free
Pro
$138/ month
For larger catalogues
Up to 3,888 items
  • Everything in Growth
  • Enhanced dashboard
  • Priority onboarding
Choose Pro
Enterprise
Let’s talk
Fully customised
Unlimited items
  • Everything in Pro
  • White label concepts
  • Bespoke service and support
Contact us
§ 03, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $259.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
slim fit denim jeans with selvedge. dark destroyed wash
Unit 9, available
$259Unit 9
Agent-ready, condition verifiedOffer held 24h
§ 04, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
slim fit denim jeans with selvedge. dark destroyed wash

slim fit denim jeans with selvedge. dark destroyed wash

Unit 9

$259Available
Agent sheet → Slim-leg sister to the relaxed dark-destroyed jean: 15.5 oz rigid small-batch s…
Pocket-On Tee - Navy

Pocket-On Tee - Navy

Battenwear

$90Available
Agent sheet → The Pocket-On Tee in navy keeps things honest with a midweight slubby cotton bo…
Baram Jacket Water Melon

Baram Jacket Water Melon

HGBB STUDIO

$113Available
Agent sheet → The Baram Jacket in Water Melon is a voluminous hooded shell in a vivid emerald…
Emmeline OCBD Popover Shirt Striped Mint

Emmeline OCBD Popover Shirt Striped Mint

Bryceland's

$323Available
Agent sheet → Bengal-stripe popover oxford in mint green on white cotton poplin
Winston

Winston

FINLAY

$221Available
Agent sheet → Winston rectangular sunglass in glossy black Italian Mazzucchelli acetate, fitt…
Rhodes Top - V-neck knit top in navy

Rhodes Top - V-neck knit top in navy

Frey Tailored

$87Available
Agent sheet → Rhodes in navy is a relaxed V-neck knit tank in a silk/cotton plain knit
Ballard Graphic T-Shirt - Black

Ballard Graphic T-Shirt - Black

Filson

$59Available
Agent sheet → Filson Ballard Graphic Tee in black — the brand's city-script lifestyle line, s…
Champions Grass (It’s Not Done)

Champions Grass (It’s Not Done)

Freddie Yauner

$68Available
Agent sheet → A collaborative screen print by Adam Bridgland and Freddie Yauner, printed in i…
§ 05, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 07, real real genuine, in numbers

Quietly accountable.

188
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
18,398
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
01
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.