Now admitting new brands●Your Personal Shopper, get agent-ready●A fashion and lifestyle a-commerce platform●This is the agentic web●Now admitting new brands●Your Personal Shopper, get agent-ready●A fashion and lifestyle a-commerce platform●This is the agentic web●
Real Real Genuine
For brands and retailers

Are you ready for the age of agents?

Real Real Genuine runs on VIA, the agentic commerce network where AI shopping agents discover, trust and buy. One connection makes your whole catalogue agent-ready and puts it in front of every agent on the network. Every customer you bring stays bound to you.

Your Personal Shopper, free in the VIA app
01

Agent-ready, done for you

We make your whole catalogue readable, priced and buyable by any shopping agent. You hand us what you have, we do the rest. No integration project, no dev sprint on your side.

02

The Network Pass

Up to 250 passes for your best customers. Each is a wallet pass on their phone with a personal shopper, a wallet and a trusted ID. Wherever they shop on VIA, and with whoever, you earn.

03

Rooms

Private, invite-only spaces where you sell direct. Limited editions, member prices, raffles, auctions, giveaways. Your customer buys inside the room, with no handoff and no drop-off.

04

Taste Cards

Every brand, retailer and shopper on the network has one. Yours introduces you to the right new customers as they join, matched by taste, not by ad spend.

05

Your concierge and dashboard

One command centre for your passes, rooms and Taste Card, plus the network trends on what people are searching for, what they buy, and who is joining. None of it for sale, all of it to make the right connections.

Pricing

Extremely well priced.

A working system, built and run for you, and priced to match. Grow your active customer base and expand a network that works for you.

See the plans →
§ 01, the brands

Admitted to the store.

216 brands, 18,180 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Yakosaka777

Established in 2026, Yakosaka777 crafts heritage denim made with precision for the present.

12 agent-ready

Clooudie

Admitted brand

12 agent-ready
Featured

Nick Alexander

Original abstract art: paintings in acrylic and spray paint.

9 agent-ready

Soulland

Copenhagen-born design, made for everyday.

385 agent-ready

LES BASICS

Hi-vis refined. Reworked by hand in north London.

24 agent-ready

Salvo

Corridor, Folk, Kestin & More | Independent, eco-conscious menswear

4 agent-ready

Nolo

Proud to Be Decaf.

4 agent-ready

WASHI

Washi paper denim. Japanese heritage, woven for now.

15 agent-ready

University of Diversity

Many backgrounds. One campus.

2 agent-ready

LIVVIUM

Innovating Retail. Connecting Worlds

1 agent-ready
§ 02, your personal shopper

It does the looking,
so you can do the choosing.

Brief it once. Your personal shopper reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your personal shopper always does.

Take your Personal Shopper with you in the VIA app
Your personal shopper
Session, 18 min
Something considered for the weekend. Nothing flashy. Around US$459.95.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Cream Mediterranean Bistro Stool with Back (29" h. seat) (E)
Maison Midi, available
US$459.95Maison Midi
Agent-ready, condition verifiedOffer held 24h
§ 03, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Add VIA to Claude, ChatGPT, Gemini, Le Chat, Grok or Perplexity. It searches every RRG brand, remembers your taste and tells you when pieces open. Guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

Vol. I, agent readiness

Can AI agents
buy from you?

Paste your website. In under a minute, see whether AI shopping agents can find, read and buy from your store today. Free, no sign-up.

For Shoppers

Briefed with your style and taste, continuously watching and listening. Finds and recommends. Negotiates and buys.

For Brands and Retailers

An attentive audience. Agent-ready listings by default. Get real customers with real intent for your products. Pay on results instead of feeding the algorithms.

Surfaced by your personal shopper
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Cream Mediterranean Bistro Stool with Back (29" h. seat) (E)

Maison Midi, US$459.95. Shortlisted against a quiet, considered brief.

The Personal Shopper
Listening, 216 brands
“You know my taste. Show me something fresh.”
Shortlist of 1› review
§ 04, pricing

List once. Sell everywhere agents look.

For brands and merchantsPricing FAQ →
Free
$0
To get familiar
Up to 10 items
  • Test the system end to end
  • Deep agentic discovery
  • Full a-commerce checkout
  • Personal configuration
Start free
Pro
$138/ month
For larger catalogues
Up to 3,888 items
  • Everything in Growth
  • Enhanced dashboard
  • Priority onboarding
  • VIA Pass membership, larger allocation and network reach
Choose Pro
Enterprise
Let’s talk
Fully customised
Unlimited items
  • Everything in Pro
  • White label concepts
  • Bespoke service and support
Contact us
§ 05, real real genuine, in numbers

Accessible and Curated.

216
Admitted brands
Heritage labels, independent retailers and brands. Vetted and selected.
18,180
Products listed
New collections, archive pieces, exclusives and limited editions. Refreshed daily across every admitted brand.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.