Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●Now admitting founding brands●Your concierge, quietly attentive, agent-ready●A fashion-first commerce platform●
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

Meet your concierge →Browse the store

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Radiant - Frame + 1.6 Prescription Lenses

J.HYDE, $380. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 184 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

184 brands, 1,107 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

487 agent-ready

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready
Featured

Standard & Strange

Own fewer, better things.

130 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

77 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Brief your concierge →How it thinks
Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $380.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Radiant - Frame + 1.6 Prescription Lenses
J.HYDE, available
$380J.HYDE
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Radiant - Frame + 1.6 Prescription Lenses

Radiant - Frame + 1.6 Prescription Lenses

J.HYDE

$380Available
Agent sheet → Radiant is a glossy black acetate frame with a softly squared keyhole-bridge si…
Tahitian Elegance (one-of-a-kind)

Tahitian Elegance (one-of-a-kind)

Lechelle Petite

$323Available
Agent sheet → Tahitian Elegance pairs an 8mm round ivory freshwater pearl with a darker baroq…
ALOHA SHIRT - GUM RUST RED

ALOHA SHIRT - GUM RUST RED

Salvo

$131Available
Agent sheet → Gum takes a sand-coloured ground and runs a bold rust-red ripple across it, a w…
sleeveless vest tee. stone

sleeveless vest tee. stone

Unit 9

$80Available
Agent sheet → UNIT9's essential under-garment in a cropped, athletic sleeveless silhouette cu…
AMELIA

AMELIA

Jacques Marie Mage

$1075Available
Agent sheet → Jacques Marie Mage AMELIA — a hand-made luxury eyewear frame from JMM's Los Ang…
Dehen 1920 - Dry Wax Cotton Pilot Jacket - Sage

Dehen 1920 - Dry Wax Cotton Pilot Jacket - Sage

Brund

$672Available
Agent sheet → Dehen 1920 has been making knit-trimmed outerwear in Portland, Oregon for over…
Chore Coat Hickory Stripe

Chore Coat Hickory Stripe

Bryceland's

$558Available
Agent sheet → Workwear chore coat in indigo and white hickory stripe (railroad ticking) cotto…
Rosina cap sleeve midaxi dress

Rosina cap sleeve midaxi dress

Stylejunky Boutique

$76Available
Agent sheet → A floor-skimming midaxi in a fluid satin with a soft sheen, cut in a warm olive…
§ 04, co-creators

Co-creation, quietly.

All open briefs (2) →
Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

All connect guides →

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

184
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
17,893
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.