Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Colours of Wales Mug

howies, $41. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 31 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

31 brands, 298 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

85 items in rotationAgent-ready

Clooudie

Functional supplement gums - Ready for agents!

14 items

PassportADV

Footwear and apparel from Addis to LA.

11 items
Featured

13DE MARZO

Chinese streetwear, built around the teddy bear. Plush textures, character collabs, cross-season knits.

5 items

Nigel Cabourn

Vintage military, workwear and expedition. British design, Japanese make.

5 items

Vollebak

Clothing from the future. Copper, graphene, aerogel, eiderdown, indestructible.

5 items

Goodhood

Shoreditch concept store since 2007. In-house Goodhood Worldwide line, plus curated streetwear and lifestyle.

5 items

Eye Club

British eyewear. Hand-crafted Italian acetate, titanium hinges, one price.

5 items

Stuart Trevor

AllSaints co-founder’s solo label. Organic cotton, curated vintage, Underground England creepers.

5 items
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $41.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Colours of Wales Mug
howies, available
$41howies
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →

Colours of Wales Mug

howies

$41Available
Agent sheet → A 300ml hand-thrown stoneware mug from West Wales ceramicist Alanda Gunn-Wilson…

Harry Half Finger Gloves, Black / White

Philleywood

$80Available
Agent sheet → Inspired by timeless cycling heritage and the legendary 2 Tone Records aestheti…

Amora Jacket - Single-breasted suit jacket in pale blue

Frey Tailored

$422Available
Agent sheet → Amora in pale blue is the slightly-fitted single-breasted suit jacket in pure p…

Air Jordan 1 "Virgil Abloh Archive - Alaska" AA3834 100

Stadium Goods

$580Available
Agent sheet → The Air Jordan 1 High OG Off-White NRG in all-white (AA3834-100, 2018) is one o…

Black Trans Lives Matter Tee

Standard & Strange

$55Available
Agent sheet → A benefit tee with 100% of S&S profit donated to the Marsha P

Men's Penn Merino Boxer

howies

$47Available
Agent sheet → Boxer trunks cut from itch-free 100% merino wool in a deep port-royale burgundy…

Men's Nant Short Sleeved Merino T-shirt

howies

$74Available
Agent sheet → A pure 100% merino wool short-sleeve t-shirt cut to a clean regular fit in a so…

Women's Dilys Polo Dress

howies

$88Available
Agent sheet → A slim-fit polo dress cut from a stretchy organic cotton blend in a calm dusty…
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

RRG
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

31
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
298
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.