Now admitting founding brands●Your Concierge, get agent-ready●A fashion and lifestyle a-commerce platform●This is the agentic web●Now admitting founding brands●Your Concierge, get agent-ready●A fashion and lifestyle a-commerce platform●This is the agentic web●
Real Real Genuine
For brands and retailers

Your brand, ready for the age of agents.

Real Real Genuine runs on VIA, the agentic commerce network where AI shopping agents discover, trust and buy. One connection makes your whole catalogue agent-ready and puts it in front of every agent on the network. Every customer you bring stays bound to you.

The personal shopper, free for anyone to download
01

Agent-ready, done for you

We make your whole catalogue readable, priced and buyable by any shopping agent. You hand us what you have, we do the rest. No integration project, no dev sprint on your side.

02

The Network Pass

Up to 250 passes for your best customers. Each is a wallet pass on their phone with a personal shopper, a wallet and a trusted ID. Wherever they shop on VIA, and with whoever, you earn.

03

Rooms

Private, invite-only spaces where you sell direct. Limited editions, member prices, raffles, auctions, giveaways. Your customer buys inside the room, with no handoff and no drop-off.

04

Taste Cards

Every brand, retailer and shopper on the network has one. Yours introduces you to the right new customers as they join, matched by taste, not by ad spend.

05

Your concierge and dashboard

One command centre for your passes, rooms and Taste Card, plus the network trends on what people are searching for, what they buy, and who is joining. None of it for sale, all of it to make the right connections.

Pricing

Extremely well priced.

A working system, built and run for you, and priced to match. Grow your active customer base and expand a network that works for you.

See the plans →
Vol. I, agent readiness

Can AI agents
buy from you?

Paste your website. In under a minute, see whether AI shopping agents can find, read and buy from your store today. Free, no sign-up.

For Shoppers

Briefed with your style and taste, continuously watching and listening. Finds and recommends. Negotiates and buys.

For Brands and Retailers

An attentive audience. Agent-ready listings by default. Get real customers with real intent for your products. Pay on results instead of feeding the algorithms.

Surfaced by your personal shopper
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Shell Cordovan SMUGS

Rose Anvil, US$1,759. Shortlisted against a quiet, considered brief.

The Personal Shopper
Listening, 211 brands
“You know my taste. Show me something fresh.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

211 brands, 22,062 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

300 agent-ready

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready
Featured

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

22 agent-ready

sitre

Danish intimacy and body care, vegan and body-safe.

19 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready

LustrLabs

Collaborative fine jewelry designed in Paris. Handcrafted 18k gold pieces with natural diamonds and star sapphires. Besp

15 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Yakosaka777

Established in 2026, Yakosaka777 crafts heritage denim made with precision for the present.

12 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

Clooudie

Admitted brand

12 agent-ready
§ 02, pricing

List once. Sell everywhere agents look.

For brands and merchantsPricing FAQ →
Free
$0
To get familiar
Up to 10 items
  • Test the system end to end
  • Deep agentic discovery
  • Full a-commerce checkout
  • Personal configuration
Start free
Pro
$138/ month
For larger catalogues
Up to 3,888 items
  • Everything in Growth
  • Enhanced dashboard
  • Priority onboarding
  • VIA Pass membership, larger allocation and network reach
Choose Pro
Enterprise
Let’s talk
Fully customised
Unlimited items
  • Everything in Pro
  • White label concepts
  • Bespoke service and support
Contact us
§ 03, your personal shopper

It does the looking,
so you can do the choosing.

Brief it once. Your personal shopper reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your personal shopper always does.

Take your personal shopper with you
Your personal shopper
Session, 18 min
Something considered for the weekend. Nothing flashy. Around US$1,759.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Shell Cordovan SMUGS
Rose Anvil, available
US$1,759Rose Anvil
Agent-ready, condition verifiedOffer held 24h
§ 04, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Shell Cordovan SMUGS

Shell Cordovan SMUGS

Rose Anvil

US$1,759Available
Agent sheet → The Shell Cordovan SMUGS (Sneakers Made Using Good Stuff) is a Rose Anvil x Gor…
Toyah High Rise Skort 14.5

Toyah High Rise Skort 14.5

Varley US

US$106Available
Agent sheet → The Toyah High Rise Skort (14.5 inch) from Varley has a flattering A-line shape…
Merino Riding Jersey

Merino Riding Jersey

Search and State

US$195Available
Agent sheet → Search and State Merino Riding Jersey — the brand's flagship cycling top and th…
RecTrek Zip Pant

RecTrek Zip Pant

Outdoor Voices

US$148Available
Agent sheet → An everyday pull-on pant in OV's iconic RecTrek fabric, a durable, stretchy wov…
Chiara The Grip

Chiara The Grip

Café du Cycliste

US$70.43Available
Agent sheet → Café du Cycliste's signature lifestyle tee in oversized cut, sized for off-bike…
Flor de Fairway Color Block Bomber

Flor de Fairway Color Block Bomber

Lend Golf

US$202Available
Agent sheet → The Flor de Fairway Color Block Bomber is LEND's varsity-meets-courseside jacke…
SoftCell™ Hoodie

SoftCell™ Hoodie

SATISFY

US$275.28Available
Agent sheet → SATISFY's SoftCell Hoodie in soft organic French terry cotton from Portugal, cu…
Imprint

Imprint

éS Skateboarding

US$129.99Available
Agent sheet → eS Imprint, white with grey
§ 05, co-creators

Co-creation, quietly.

Becoming a co-creatorOpen

Apply as a creator.

Approved co-creators get first look at every open brief. Your work can become a limited edition, on-chain, with revenue shared automatically.

Apply to co-create →Rolling admissions
Launching a briefFor brands

For brands, a creative channel.

Admitted brands can run creator briefs directly. Approved work becomes a limited edition tied to the brand, with revenue split automatically.

§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 07, real real genuine, in numbers

Accessible and Curated.

211
Admitted brands
Heritage labels, independent retailers and brands. Vetted and selected.
22,062
Products listed
New collections, archive pieces, exclusives and limited editions. Refreshed daily across every admitted brand.
00
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.