Now admitting founding brandsYour Concierge, get agent-readyA fashion and lifestyle a-commerce platformThis is the agentic webNow admitting founding brandsYour Concierge, get agent-readyA fashion and lifestyle a-commerce platformThis is the agentic web
Real Real Genuine
For brands and retailers

Your brand, ready for the age of agents.

Real Real Genuine runs on VIA, the agentic commerce network where AI shopping agents discover, trust and buy. One connection makes your whole catalogue agent-ready and puts it in front of every agent on the network. Every customer you bring stays bound to you.

The personal shopper, free for anyone to download
01

Agent-ready, done for you

We make your whole catalogue readable, priced and buyable by any shopping agent. You hand us what you have, we do the rest. No integration project, no dev sprint on your side.

02

The Network Pass

Up to 250 passes for your best customers. Each is a wallet pass on their phone with a personal shopper, a wallet and a trusted ID. Wherever they shop on VIA, and with whoever, you earn.

03

Rooms

Private, invite-only spaces where you sell direct. Limited editions, member prices, raffles, auctions, giveaways. Your customer buys inside the room, with no handoff and no drop-off.

04

Taste Cards

Every brand, retailer and shopper on the network has one. Yours introduces you to the right new customers as they join, matched by taste, not by ad spend.

05

Your concierge and dashboard

One command centre for your passes, rooms and Taste Card, plus the network trends on what people are searching for, what they buy, and who is joining. None of it for sale, all of it to make the right connections.

Pricing

Extremely well priced.

A working system, built and run for you, and priced to match. Grow your active customer base and expand a network that works for you.

See the plans
Vol. I, agent readiness

Can AI agents
buy from you?

Paste your website. In under a minute, see whether AI shopping agents can find, read and buy from your store today. Free, no sign-up.

For Shoppers

Briefed with your style and taste, continuously watching and listening. Finds and recommends. Negotiates and buys.

For Brands and Retailers

An attentive audience. Agent-ready listings by default. Get real customers with real intent for your products. Pay on results instead of feeding the algorithms.

Surfaced by your personal shopper
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Hornstull

CHPO, $41. Shortlisted against a quiet, considered brief.

The Personal Shopper
Listening, 209 brands
“You know my taste. Show me something fresh.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

209 brands, 22,009 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

300 agent-ready

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready
Featured

sitre

Danish intimacy and body care, vegan and body-safe.

19 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready

LustrLabs

Collaborative fine jewelry designed in Paris. Handcrafted 18k gold pieces with natural diamonds and star sapphires. Besp

15 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

Clooudie

Admitted brand

12 agent-ready

Rose Anvil

A third-generation leather artisan bringing a touch of modern to old-world styles, tools and techniques - blending the b

137 agent-ready

Huckberry

The one stop men's shop. Curated apparel, gear, and outdoor goods.

10 agent-ready
§ 02, pricing

List once. Sell everywhere agents look.

For brands and merchantsPricing FAQ →
Free
$0
To get familiar
Up to 10 items
  • Test the system end to end
  • Deep agentic discovery
  • Full a-commerce checkout
  • Personal configuration
Start free
Pro
$138/ month
For larger catalogues
Up to 3,888 items
  • Everything in Growth
  • Enhanced dashboard
  • Priority onboarding
  • VIA Pass membership, larger allocation and network reach
Choose Pro
Enterprise
Let’s talk
Fully customised
Unlimited items
  • Everything in Pro
  • White label concepts
  • Bespoke service and support
Contact us
§ 03, your personal shopper

It does the looking,
so you can do the choosing.

Brief it once. Your personal shopper reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your personal shopper always does.

Take your personal shopper with you
Your personal shopper
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $41.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Hornstull
CHPO, available
$41CHPO
Agent-ready, condition verifiedOffer held 24h
§ 04, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Hornstull

Hornstull

CHPO

$41Available
Agent sheet → Bold unisex sunglasses in a glossy black recycled-plastic frame, built around a…
Genesis G-Volley Square Mesh White/White

Genesis G-Volley Square Mesh White/White

Arniko Concept Store

$155Available
Agent sheet → Genesis built the G-Volley Square Mesh from the ground up using bio-based and r…
Corduroy Swell Pant

Corduroy Swell Pant

Gramicci

$77Available
Agent sheet → The easy-going Swell Pant rendered in lightweight tan corduroy, with a relaxed…
Loonettes Burns

Loonettes Burns

Loonettes

$131Available
Agent sheet → Loonettes Burns, a squared wayfarer-style spectacle in translucent blue crystal…
Leaf Bag Poseidon

Leaf Bag Poseidon

HGBB STUDIO

$83Available
Agent sheet → The Leaf Bag in Poseidon is a soft, cylindrical carry made from a lightweight w…
Scratch Patch Pocket Denim Jacket

Scratch Patch Pocket Denim Jacket

American Rag Cie

$398Available
Agent sheet → Scratch Patch Pocket Denim Jacket in deep indigo by Kolme Lespere
Double Chocolate Protein Cookie, 1 pc, GF

Double Chocolate Protein Cookie, 1 pc, GF

Jenny's

$3Available
Agent sheet → A single individually wrapped Double Chocolate protein cookie, a dark cocoa bak…
BOBBY BLACK / BLUE T-SHIRT

BOBBY BLACK / BLUE T-SHIRT

THE POWER FOR THE PEOPLE

$117Available
Agent sheet → Oversized boxy crew-neck t-shirt in 100% organic cotton, knitted and made in Po…
§ 05, co-creators

Co-creation, quietly.

Becoming a co-creatorOpen

Apply as a creator.

Approved co-creators get first look at every open brief. Your work can become a limited edition, on-chain, with revenue shared automatically.

Apply to co-create →Rolling admissions
Launching a briefFor brands

For brands, a creative channel.

Admitted brands can run creator briefs directly. Approved work becomes a limited edition tied to the brand, with revenue split automatically.

§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 07, real real genuine, in numbers

Accessible and Curated.

209
Admitted brands
Heritage labels, independent retailers and brands. Vetted and selected.
22,009
Products listed
New collections, archive pieces, exclusives and limited editions. Refreshed daily across every admitted brand.
00
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.