Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

SHELL JACKET | BLUE

FULLYPAID CLOTHING, $88. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 37 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

37 brands, 331 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

85 items in rotationAgent-ready

Frey Tailored

Savile Row techniques, made for her.

37 items

Standard & Strange

Own fewer, better things.

19 items
Featured

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

14 items

Clooudie

Functional supplement gums - Ready for agents!

14 items

PassportADV

Footwear and apparel from Addis to LA.

11 items

howies

Conscious clothing from a quiet corner of Wales.

5 items

13DE MARZO

Chinese streetwear, built around the teddy bear. Plush textures, character collabs, cross-season knits.

5 items

Nigel Cabourn

Vintage military, workwear and expedition. British design, Japanese make.

5 items

Vollebak

Clothing from the future. Copper, graphene, aerogel, eiderdown, indestructible.

5 items

Goodhood

Shoreditch concept store since 2007. In-house Goodhood Worldwide line, plus curated streetwear and lifestyle.

5 items
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $88.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
SHELL JACKET | BLUE
FULLYPAID CLOTHING, available
$88FULLYPAID CLOTHING
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →

SHELL JACKET | BLUE

FULLYPAID CLOTHING

$88Available
Agent sheet → Cobalt-blue crinkle-nylon shell track jacket cut in a relaxed Y2K tracksuit sil…

ATLANTA UNITED FC IMPRINT '47 FRANKIE TEE WOMENS

'47

$35Available
Agent sheet → The '47 Frankie Tee for Atlanta United FC is a women's-fit short-sleeve scoop-n…

DELAWARE pony boots

Soulland

$462Available
Agent sheet → Soulland's DELAWARE is a mid-calf men's pull-on boot built on a chunky black ru…

CAT T-SHIRT

Nous Research

$40Available
Agent sheet → First featured at the June 29 2024 hackathon with Prime Intellect, the Cat T-sh…

The Jolie Filtered Showerhead

Jolie

$169Available
Agent sheet → The Jolie Filtered Showerhead is a fixed-mount filtered showerhead from beauty-…

Boston Celtics Three Looms Leafy Palm 59FORTY A-Frame Fitted

New Era

$60Available
Agent sheet → Hybrid 59FORTY A-Frame fitted from New Era's Three Looms capsule for the Boston…

The Cashmere Submariner Rollneck - Green

Private White V.C.

$803Available
Agent sheet → The Cashmere Submariner Rollneck is a relaxed drop-shoulder roll-neck in 100% c…

HoMie Staple Bum Bag

HoMie

$22Available
Agent sheet → A clean black bum bag in tough ripstop / 600D-style nylon with a small zip fron…
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

37
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
331
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.