Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Goodhood Worldwide Sterling Silver Round Signet Ring

Goodhood, $155. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 188 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

188 brands, 1,127 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready
Featured

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

15 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Mr Freedom

Mr Freedom on Real Real Genuine.

9 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

77 agent-ready
§ 02, pricing

List once. Sell everywhere agents look.

For brands and merchantsPricing FAQ →
Free
$0
To get familiar
Up to 10 items
  • Test the system end to end
  • Deep agentic discovery
  • Full a-commerce checkout
  • Personal configuration
Start free
Pro
$138/ month
For larger catalogues
Up to 3,888 items
  • Everything in Growth
  • Enhanced dashboard
  • Priority onboarding
Choose Pro
Enterprise
Let’s talk
Fully customised
Unlimited items
  • Everything in Pro
  • White label concepts
  • Bespoke service and support
Contact us
§ 03, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $155.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Goodhood Worldwide Sterling Silver Round Signet Ring
Goodhood, available
$155Goodhood
Agent-ready, condition verifiedOffer held 24h
§ 04, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Goodhood Worldwide Sterling Silver Round Signet Ring

Goodhood Worldwide Sterling Silver Round Signet Ring

Goodhood

$155Available
Agent sheet → Timeless and quietly bold, these signet rings are crafted in sterling silver an…
Amsterdam Jacket - Double-breasted fitted jacket in brown

Amsterdam Jacket - Double-breasted fitted jacket in brown

Frey Tailored

$473Available
Agent sheet → Amsterdam in brown is a fitted double-breasted jacket in pure brown wool — tops…
Imprint

Imprint

éS Skateboarding

$130Available
Agent sheet → eS Imprint, white with grey
Birkdale Cargo Shorts // Stone

Birkdale Cargo Shorts // Stone

Marshall Artist

$97Available
Agent sheet → The Birkdale Cargo Short in stone is a regular-fit summer staple cut from a lig…
Wakayama Special Loopwheel Tee - Cream

Wakayama Special Loopwheel Tee - Cream

Standard & Strange

$95Available
Agent sheet → Produced at one of the last two functioning loopwheel mills in Japan on vintage…
Hestra Bergvik Tan Gloves

Hestra Bergvik Tan Gloves

Concrete Matter

$132Available
Agent sheet → Hestra's Bergvik glove is the Swedish brand's long-running benchmark for a warm…
Full Zip Jacket in Interlock - Caribou

Full Zip Jacket in Interlock - Caribou

Carbon38

$158Available
Agent sheet → The Full Zip Jacket in Carbon38's signature Interlock, a soft midweight knit wi…
Women's TechLoom Zipline Ivory / Matcha / Ribbed

Women's TechLoom Zipline Ivory / Matcha / Ribbed

APL

$350Available
Agent sheet → APL TechLoom Zipline, women's, in ivory with a matcha green ribbed tongue and c…
§ 05, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 07, real real genuine, in numbers

Quietly accountable.

188
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
18,347
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.