Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

SSUR©️ Angry Again Recycled Swim Trunks

SSUR, $90. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 116 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

116 brands, 766 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

487 agent-ready

Jenny's

Gluten-free protein cookies from Japan. 10g protein, organic oats.

35 agent-ready
Featured

Unit 9

UNIT9 STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY denim-obsessed streetwear brand rooted in craft, community,

27 agent-ready

Standard & Strange

Own fewer, better things.

130 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

14 agent-ready

Clooudie

Admitted brand

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

9 agent-ready

New Era

Caps from the Styled By collection.

8 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $90.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
SSUR©️ Angry Again Recycled Swim Trunks
SSUR, available
$90SSUR
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
SSUR©️ Angry Again Recycled Swim Trunks

SSUR©️ Angry Again Recycled Swim Trunks

SSUR

$90Available
Agent sheet → Black mid-thigh swim trunks in recycled four-way-stretch microfiber, with the A…
493 Cowboy Jeans Cream

493 Cowboy Jeans Cream

Bryceland's

$415Available
Agent sheet → Five-pocket cowboy jeans in cream cotton sateen
Italian Wool Double-Breasted Hollywood Jacket

Italian Wool Double-Breasted Hollywood Jacket

Todd Snyder

$798Available
Agent sheet → Todd Snyder Italian Wool Double-Breasted Hollywood Jacket in light grey
Brass Boot Light Espresso Raleigh

Brass Boot Light Espresso Raleigh

Grant Stone

$435Available
Agent sheet → Grant Stone Brass Boot in Horween Light Espresso Raleigh, a rich mid-brown moc-…
Draped Twill S/S One Pocket Shirt (Bodie Plaid)

Draped Twill S/S One Pocket Shirt (Bodie Plaid)

Buck Mason

$128Available
Agent sheet → Short sleeve one-pocket shirt, cut slim through the body with extra room in the…
Weird Guy Jeans

Weird Guy Jeans

American Rag Cie

$155Available
Agent sheet → Naked & Famous Weird Guy Jeans in Stretch Selvedge at American Rag Cie
Executive Pant

Executive Pant

Lend Golf

$190Available
Agent sheet → The Executive Pant is LEND's relaxed wide-leg track-trouser in solid black, wit…
Collared Polo

Collared Polo

BOLD GOLF

$85Available
Agent sheet → The Collared Polo (White) is Bold Golf's louder hero: a cream cotton-jersey sho…
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

116
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
6,491
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.