Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Admitted Jun 2026

On

Swiss performance running, engineered on clouds.

5 piecesAgent-ready
On is a Swiss running and sportswear brand founded in Zurich in 2010 by former triathlete Olivier Bernhard with David Allemann and Caspar Coppetti. The brand is built around its patented CloudTec cushioning, individual midsole chambers first prototyped from pieces of garden hose, designed to deliver a soft landing and an explosive take-off. From the Cloudmonster's maximal bounce to the Cloudsurfer's everyday smoothness, On's road line pairs CloudTec geometry with Helion superfoam. Selective mirror of five hero road-running shoes from on.com, checkout in USDC on Base, ships from On.