Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Admitted Apr 2026

Standard & Strange

Own fewer, better things.

5 piecesAgent-ready
Standard & Strange is a Berkeley-founded specialty apparel shop built around the idea of owning fewer, better things. Founded in 2012 by Neil Berrett and Jeremy Smith and named after a Jane Jacobs line celebrating "the standard with the strange, the large with the small", the shop curates heritage-grade clothing from Japanese, European and American makers: denim, leather, knitwear, footwear and accessories chosen to wear in, not out. Stores in Berkeley, Santa Fe and New York; ships from Berkeley. Mirror of standardandstrange.com, checkout in USDC on Base.